CLASSICAL CONDITIONING

 

WHAT IS CLASSICAL CONDITIONING ? 

Classical conditioning may be a sort of learning that had a serious influence on the varsity of the thought in psychology referred to as behaviorism. Discovered by the Russian physiologist Ivan Pavlov, conditioning a learning process that happening through associations between an environmental stimulus and a present stimulus.

HOW CLASSICAL CONDITIONING WORKS ?

Phase 1: Before Conditioning

An unconditioned stimulus is matched with an unconditioned response in the preconditioning phase. After then, a neutral stimulus is introduced.

Phase 2: During Conditioning

The during conditioning phase involves pairing a neutral stimulus with an unconditioned stimulus. Eventually, the neutral stimulus becomes the conditioned stimulus.

Phase 3: After Conditioning

In the after conditioning phase, the conditioned stimulus alone triggers the conditioned response.

why it is important for designer to understand?

Designers can gain a huge advantage when designing if they combine their understanding of user needs with an understanding of the human brain.

Example of classical conditioning:

In classical conditioning, the stimuli that precede a behavior will vary to alter that behavior .In operant conditioning, the consequences which come after a behavior will vary, to alter that behavior. Imagine If a customer visit to the shop to buy a shirt and see the price tag, at a point the customer drops the idea to buy it due to the high MRP but if the same customer see the 50% discount tag on the same shirt, gets excited and happy and buy it.

REFERENCE:

https://www.verywellmind.com/classical-conditioning-2794859

https://www.khanacademy.org/test-prep/mcat/behavior/learning-slug/a/classical-and-operant-conditioning-article